ALANA Professional Spotlight

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The spotlight is on

Name: Darrin L. Reid
Title: Assistant Store Manager
Employer: Sherwin-Williams Company
Address: 44 Janet Drive, Poughkeepsie, NY 12603
Phone: 732-887-0302
E-Mail: dreid1@hvc.rr.com

1. Why did you decide to attend Rutgers?

Rutgers was not my original school of choice. When I graduated from high school in 1998, I turned down Rutgers because it was too close to home. I chose to attend Monmouth University to study computer science. At the end of my sophomore year, I decided to transfer to Cook College due to the affordable tuition and strong academics.

2. Why did you choose your undergraduate major?

I decided to major in business economics because I felt it gave me the best chance to excel in the professional world. Pursuing a business degree would give me a number of options after graduating. Business appealed to me, since all the jobs I held previously were in a professional business atmosphere supervising and dealing with management issues.

3. How did you get your first job out of college?

I got my job through a Rutgers career day, held on May 28, 2003, just a week after I graduated. After attending the career day, I received a phone call for an interview. After 3 rounds of interviews I was offered the job.

4. Describe your current position and responsibilities?

I am currently employed with the Sherwin-Williams Company at the Wappingers Falls, NY branch, near Poughkeepsie. My current job title is assistant store branch manager. My basic job responsibility is to run a successful business while developing new corporate, small business, and individual customers through extensive sales and marketing techniques. My job deals with all aspects of running a business, including marketing, operations, and financial and credit management. In regard to marketing, I must develop a marketing plan to help identify customer's needs as well as competitor's strengths and weaknesses. It is important for me to assist in estimating customer's potential and our store's market share. There are many aspects that encompass daily operational duties, including the maintenance of merchandising guidelines set by the district and proper inventory maintenance. While in the store, I must learn new wholesale lead information as well as identify potential new projects in the area. At times my job also requires me to make outside sales calls to commercial job contractors. Financially, I assist in processing bills, managing accounts receivable, and opening new commercial charge accounts. All these functions are important in running a successful business.

5. To what degree is your current position related to your academic major(s)?

I would say my job is significantly related to business. My economics major taught me many aspects that I currently face everyday on the job. Some of these include daily marketing techniques, how to develop a successful business plan, and dealing with financial matters through accounting and finance techniques. Another important factor associated with my major is the ability to analyze the surrounding market.

6. As a person of color, what has been your most challenging experience on the job? How did you handle it and what did you learn?

The biggest challenge came from within. Going into this profession, I knew it was not one where I would find much diversity. But I continued to believe in myself and what I could bring to this company, and that is what makes me successful today. Before my first day on the job, I wondered how others would accept me in this business, but I never doubted myself or my ability to succeed. In my first full year at that branch, we were able to beat our sales budget by more than $20,000 while more importantly establishing our name in our current marketplace.

7. What advice or suggestions would you offer to Rutgers students of color?

My advice would be to continue to work hard, since nothing will be simply handed to you. Let nothing get in your way or discourage you from striving for your dreams and goals. Take advantage of what Rutgers has to offer by getting involved with many organizations and clubs. Most importantly, pursue the job market early. Search around and send your resume out to many employers before making your final choice.

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Michelle R. Jefferson, Ph.D.

Updated: 3/8/05

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