ALANA Professional Spotlight



 

The spotlight is on

Name: Joseph Keshi
Title: Founder & CEO
Employer: College Marketplace (RUmarketplace.com)
Address: 58 Foxtail Lane, South Brunswick NJ 08852
Phone: 973-332-2203
E-Mail: Jkeshi@rumarketplace.com

1. Why did you decide to attend Rutgers?

I wanted the best New Jersey had to offer. Rutgers provided me with the opportunity to meet people from different backgrounds, while providing me with an educational standard that is recognizable in the business world.

2. Why did you choose your undergraduate major?

I have always been interested in business. I did not just want to learn about a particular part of business, but I wanted a broad overview. Economics, in my opinion, did just that.

3. How did you get your first job out of college?

I had worked with Nextel Communication as an intern, and was offered a position once I got out of school.

4. Describe your current position and responsibilities?

I am in charge of the daily operations of Rumarketplace.com. Everything from ad placements to strategic development of new markets comes across my desk for review or suggestions.

5. To what degree is your current position related to your academic major(s)?

A lot of the knowledge I utilize in running my business was gained from the classes I took to complete my major.

6. As a person of color, what has been your most challenging experience on the job? How did you handle it and what did you learn?

I must say that the most challenging experience starting my company was getting funding for it. I am not sure if race had much to do with it or the economy, but it was very difficult.

7. What advice or suggestions would you offer to Rutgers students of color?

You can really do anything you set your mind to. I know this might sound trite, but I am now a stronger believer for this. Just set a goal for yourself and map out how to reach it. Start with something little and move on to bigger goals. You will become a believer too.

 

Updated: 3/30/04

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