Home ยป Career Opportunities for Majors in Marketing Career Opportunities for Majors in Marketing
IntroductionMarketing includes all activities that occur from the conception to the delivery of products or services. Students, who major in marketing, may learn about the six functional areas related to the marketing process - brand marketing, advertising, sales promotion, market research, sales, and retailing. In some cases, students might learn about product development, pricing, consumer decision making, legal aspects of marketing, and global marketing as well. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities. A bachelor's degree in marketing prepares you for a broad range of positions, and a master's degree qualifies you for advanced positions with more responsibility. Many careers do not require a specific major but rather a wide range of demonstrated skills, experiences and accomplishments. Regardless of your career choices, increase your marketability to employers through internships, work experience, grades and college activities.
A Sample of Related Occupations| Account Representative | Customer Services Manager | Media Planner | | Advertising Account Executive | Development Officer | Product Manager | | Advertising Copywriter | Digital Marketing | Promotion Services Director | | Advertising Sales | Insurance Agent | Public Relations Director | | Bank Officer | Inventory Manager | Retail Store Manager | | Business Manager | Management Trainee | Sales Promotor | | Buyer, Retail Store | Market Research Analyst | Sales Representative | | Claim Adjustor | Marketing/Sales Manager | Securities Broker | | Consumer Loan Officer | Media Analyst | Telemarketing Specialist | | Credit Analyst | Media Buyer | |
Types of Employers| Private & Nonprofit Organizations | | Advertising Agencies | Educational Institutions | Labor Unions | | Banks | Film Companies | Magazines, Newspapers | | Chambers of Commerce | Hospitals | Market Research Firms | | Consulting Firms | Import/Export Companies | Publishing Companies | | Consumer Organizations | Insurance Companies | Radio/TV Stations | | Credit Unions | Investment Firms | Retail Stores |
| Government Agencies | | Consumer Affairs Office | International Trade Commission | Social Security Administration | | Department of Commerce | Minority Business Development Agency | Travel & Tourism Administration | | Department of Treasury | Savings Bonds Divisions | U.S. Mint | | Federal Deposit Insurance Corp. | Securities & Exchange Commission | |
Jobs Obtained by Rutgers Graduates| First Jobs of Recent Graduates: | | | Account Administrator, Prudential Mutual | Financial Accountant, Opti Resources | | Actuarial Assistant, Prudential Insurance | Inside Sales Representative, VWR Scientific | | Advertising Consultant, Suburban Newspaper | Loan Representative, Kramer Financial Associates | | Analyst, KPMG Peat Marwick | Management Trainee, Blue Cross/Blue Shield | | Assistant Buyer Trainee, Petrie Stores | Market Analyst, Lion Ribbon | | Assistant Marketing Director, The Hahn Company | Marketing Assistant, Myron Manufacturing | | Assistant Media Buyer, Lintasi USA Advertising | Marketing Executive, Business Mailers | | Assistant Staff Manager, AT&T | Marketing Service Representative, Phillips VanHeusen | | Associate Account Executive, Metromedia ITT | Operations Consultant, Arthur Andersen | | Associate Account Manager, Elsevier Science | Personal Sales Rep., Liberty Mutual Insurance Co. | | Associate Director, Advertising Resources @ Bristol-Myers Squibb | Product/Brand Manager, Reckitt Benckiser (MBA) | | Category Associate, AC Nielsen | Program Management Specialist, Anteon Corp | | Client Service Assistant, Nielsen Marketing Research | Promotion Coordinator, Diamond Promotion Group | | Commercial Underwriter, Allmerica Financial | Regional Sales Manager, Metro Drugs | | Consultant, Accenture | Sales Representative, Kraft General Foods | | Customer Account Representative, US Life Insurance | Sports Media Relations Assoc., NBA | | Customer Service Representative, Marcal Paper Mills | Staffing Manager, Ajilon Office | | Department Manager, Stern's Department Store | Stock Broker Trainee, Olde Brokerage Corp. | | Facility Administrator, Surgical Center of Burlington Co., LLC | Territory Manager, L’Oreal Paris |
| Jobs of Experienced Alumni | | | Account Executive, AT&T (MBA) | Marketing Representative, Hewlett-Packard | | Advertising Sales Manager, Comcast Cable | President, Lipton Communications Group | | Assistant Marketing Specialist, Prudential Insurance | President, Williams Paper Products | | Asst. VP, Citigroup (MBA) | Product Manager, Dun and Bradstreet | | Corporate Attorney, United Parcel Service | Product/Marketing Mgr, GlaxosmithKline (MBA) | | Data Specialist, Marketing Technologies | Professional Representative, Merck Sharp and Dohme | | Director, Employee Benefits, Cosmair, Inc. (MBA) | Research Manager, BMW (MA) | | Director, Global Alliances, Dun & Bradstreet (MBA) | Sales Manager, Clofine Dairy & Food Products | | Environmental, Health, & Safety Team Leader, Hoffmann-LaRoche, Inc. | Senior Marketing Mgr., BBC Worldwide Americas, Inc. | | Interactive Marketing Manager, Warner Bros. | State Investigator, NJ Division of Criminal Justice (MBA) | | Manager, Corp. Promotions, Fuji Photo Film USA (MA Mrktg.) | Systems Integration Manager, EDS (MBA) | | Manager, Financial Analysis, Equitable Financial Companies | Tax Examiner, IRS | | Marketing Associate, Merrill Lynch | Trainer/Facilitator, Professional Service Group | | Marketing Coordinator, Nielsen Media Research | Trust Associate, Midlantic National Bank |
Graduate Schools Attended| Fairleigh Dickinson University, MBA, Finance | University of Pennsylvania Law School, JD | | George Washington University Law School, JD | University of Pennsylvania, MS, Environmental Studies | | New York University, MBA, Marketing | University of Virginia, MBA, Accounting | | University of Chicago, MBA, Finance | |
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