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Career Opportunities for Majors in Marketing

Introduction

Marketing includes all activities that occur from the conception to the delivery of products or services. Students, who major in marketing, may learn about the six functional areas related to the marketing process—brand marketing, advertising, sales promotion, market research, sales, and retailing. In some cases, students might learn about product development, pricing, consumer decision making, legal aspects of marketing, and global marketing as well. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities.

A bachelor's degree in marketing prepares you for a broad range of positions, and a master's degree qualifies you for advanced positions with more responsibility. Many careers do not require a specific major but rather a wide range of demonstrated skills, experiences and accomplishments. Regardless of your career choices, increase your marketability to employers through internships, work experience, grades and college activities.

A Sample of Related Occupations

Account Representative	Customer Services Manager	Media Planner
Advertising Account Executive	Development Officer	Product Manager
Advertising Copywriter	Insurance Agent	Promotion Services Director
Bank Officer	Inventory Manager	Public Relations Director
Business Manager	Management Trainee	Retail Store Manager
Buyer, Retail Store	Market Research Analyst	Sales Promotor
Claim Adjustor	Marketing/Sales Manager	Sales Representative
Consumer Loan Officer	Media Analyst	Securities Broker
Credit Analyst	Media Buyer	Telemarketing Specialist

Types of Employers

Private & Non-profit Organizations
Advertising Agencies	Educational Institutions	Labor Unions
Banks	Film Companies	Magazines, Newspapers
Chambers of Commerce	Hospitals	Market Research Firms
Consulting Firms	Import/Export Companies	Publishing Companies
Consumer Organizations	Insurance Companies	Radio/TV Stations
Credit Unions	Investment Firms	Retail Stores

Government Agencies
Consumer Affairs Office	International Trade Commission	Social Security Administration
Department of Commerce	Minority Business Development Agency	Travel & Tourism Administration
Department of Treasury	Savings Bonds Divisions	U.S. Mint
Federal Deposit Insurance Corp.	Securities & Exchange Commission

Jobs Obtained by Rutgers Graduates

First Jobs of Recent Graduates
Account Administrator, Prudential Mutual	Financial Accountant, Opti Resources
Actuarial Assistant, Prudential Insurance	Inside Sales Representative, VWR Scientific
Advertising Consultant, Suburban Newspaper	Loan Representative, Kramer Financial Associates
Analyst, KPMG Peat Marwick	Management Trainee, Blue Cross/Blue Shield
Assistant Buyer Trainee, Petrie Stores	Market Analyst, Lion Ribbon
Assistant Marketing Director, The Hahn Company	Marketing Assistant, Myron Manufacturing
Assistant Media Buyer, Lintasi USA Advertising	Marketing Executive, Business Mailers
Assistant Staff Manager, AT&T	Marketing Service Representative, Phillips VanHeusen
Associate Account Executive, Metromedia ITT	Operations Consultant, Arthur Andersen
Associate Account Manager, Elsevier Science	Personal Sales Rep., Liberty Mutual Insurance Co.
Associate Director, Advertising Resources @ Bristol-Myers Squibb	Product/Brand Manager, Reckitt Benckiser (MBA)
Category Associate, AC Nielsen	Program Management Specialist, Anteon Corp
Client Service Assistant, Nielsen Marketing Research	Promotion Coordinator, Diamond Promotion Group
Commercial Underwriter, Allmerica Financial	Regional Sales Manager, Metro Drugs
Consultant, Accenture	Sales Representative, Kraft General Foods
Customer Account Representative, US Life Insurance	Sports Media Relations Assoc., NBA
Customer Service Representative, Marcal Paper Mills	Staffing Manager, Ajilon Office
Department Manager, Stern's Department Store	Stock Broker Trainee, Olde Brokerage Corp.
Facility Administrator, Surgical Center of Burlington Co., LLC	Territory Manager, L’Oreal Paris

Jobs of Experienced Alumni
Account Executive, AT&T (MBA)	Marketing Representative, Hewlett-Packard
Advertising Sales Manager, Comcast Cable	President, Lipton Communications Group
Assistant Marketing Specialist, Prudential Insurance	President, Williams Paper Products
Asst. VP, Citigroup (MBA)	Product Manager, Dun and Bradstreet
Corporate Attorney, United Parcel Service	Product/Marketing Mgr, GlaxosmithKline (MBA)
Data Specialist, Marketing Technologies	Professional Representative, Merck Sharp and Dohme
Director, Employee Benefits, Cosmair, Inc. (MBA)	Research Manager, BMW (MA)
Director, Global Alliances, Dun & Bradstreet (MBA)	Sales Manager, Clofine Dairy & Food Products
Environmental, Health, & Safety Team Leader, Hoffmann-LaRoche, Inc.	Senior Marketing Mgr., BBC Worldwide Americas, Inc.
Interactive Marketing Manager, Warner Bros.	State Investigator, NJ Division of Criminal Justice (MBA)
Manager, Corp. Promotions, Fuji Photo Film USA (MA Mrktg.)	Systems Integration Manager, EDS (MBA)
Manager, Financial Analysis, Equitable Financial Companies	Tax Examiner, IRS
Marketing Associate, Merrill Lynch	Trainer/Facilitator, Professional Service Group
Marketing Coordinator, Nielsen Media Research	Trust Associate, Midlantic National Bank

Graduate Schools Attended

Fairleigh Dickinson University, MBA, Finance	University of Pennsylvania Law School, JD
George Washington University Law School, JD	University of Pennsylvania, MS, Environmental Studies
New York University, MBA, Marketing	University of Virginia, MBA, Accounting
University of Chicago, MBA, Finance

Additionally, you may:

Explore the career paths of RU Alumni Career Network mentors.
Go to the Rutgers Online Career Planning Site to explore your interests, skills and values. Use the program for either: High School Students | College Students
Explore Rutgers University academic department information related to this major.
See the Occupational Outlook Handbook for additional career information.
Pick up your "Career Opportunities" handouts at any New Brunswick Career Services office.


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